The Franchise Market is one of the markets organized by National Franchises Company. This event serves as a platform that brings together the strongest investment opportunities from brands that grant franchise rights. The event sees participation from a group of countries and aims to open diverse opportunities for serious meetings between investors and brand owners, resulting in international economic partnerships.

Expo Goals:

• Spreading the culture of franchising and highlighting its importance in supporting the local economy.

• Providing an opportunity for brand owners to expand and grow beyond the region.

• Meeting businessmen and investors to make agreements and trade exchanges.

• Offering entrepreneurs the chance to own successful projects through investment in franchises.

• Providing the opportunity to receive support from government entities for small and medium enterprises.

• Offering opportunities to obtain financing for projects and franchises through financial services provided at the expo.

• Advancing the franchise industry in line with the Kingdom’s Vision 2030 national transformation goals.

• Opening avenues for investors and young entrepreneurs to obtain local and international opportunities.

• Providing a chance for national brands to spread within and outside the Kingdom.

• Focusing on the educational and informative aspect of franchising by offering workshops and discussion sessions.

• Offering a platform for business exchange through the presence of brand franchisors and investors.

• Showcasing successful franchise experiences to benefit from their expertise.

• Providing opportunities to meet companies specializing in franchise operation systems.

Expansion within and outside the Kingdom:
We are proud of our successful expansion within the Kingdom, having replicated our experiences in numerous regions. We are now aiming to open more markets within the Kingdom and abroad, with special attention to the Arab Republic of Egypt and the Kingdom of Bahrain. Through this expansion, we aim to support local and international brands in achieving sustainable growth and increasing their spread.

Media Coverage and Financial Achievements:
Our expos have received extensive media coverage, with media highlighting the significant achievements and record-breaking figures accomplished. The total value of deals concluded at our expos has exceeded 65 billion Saudi Riyals, reflecting the positive impact of these events in supporting the national economy and enhancing the franchise sector.

Economic and Social Impact:
Our expos contribute to achieving economic and social development by providing new investment opportunities and supporting entrepreneurs and investors. We continuously strive to offer innovative solutions and supportive programs that enhance the franchise sector and enable brands to achieve sustainable success.