Riyadh: Hussein Kazim
The 10th edition of the International Franchise Market Exhibition will kick off on October 1st, and will be held over 3 days at Al Fareeda Hall in Riyadh, with the participation of more than 60 major brands and more than 500 investors, in addition to a large number of officials and representatives of government agencies supporting this sector, franchise makers, experts and business development consultants, and a large number of brand makers, investors and entrepreneurs.
Ms. Abeer Julaih, CEO of National Franchise Company and International Franchise Exhibition, stated that this exhibition builds on the previous successes of the franchise markets organized by the company, which aim to activate the franchise market in the Kingdom of Saudi Arabia and the Gulf region, open new markets for our national brands, and attract investments by gathering the most prominent brands and investment opportunities in one place, stressing that the conference enhances the leadership of the Kingdom of Saudi Arabia in the major exhibitions industry in order to achieve Vision 2030. She added that the exhibition represents a major effective platform that provides innovative solutions and supportive programs that contribute to strengthening the franchise sector and enabling brands to achieve sustainable success, and enables local and international franchise owners to expand their business operations and open new marketing outlets for their brands in the Kingdom of Saudi Arabia, which is one of the largest global markets in the franchise industry in the Arabian Gulf region. Given its success factors represented by the strong economic structure and high purchasing power, in addition to the fact that those looking for investment opportunities through the commercial franchise can communicate directly with major brands in various commercial, industrial and service sectors such as: food and beverages, restaurants and cafes, communications and information technology, education and training, cars, real estate, fashion and beauty, tourism and hospitality, and retail trade. She said that the exhibition includes a distinctive and diverse program in many activities, most notably the business meeting program, which is a unique opportunity to achieve success and growth; It brings together investment companies and investors with owners of promising brands and projects. This meeting also provides an opportunity for cooperation, providing solutions, concluding partnerships, contracts and mergers that seek to increase market value and create expansion opportunities. The exhibition also concludes with a commercial franchise ceremony that aims to crown the most important names that have emerged in this sector.
Finally, the Chairperson of the International Franchise Exhibition, Abeer Jaleeh, invited all those interested in franchising and looking for distinctive investment opportunities to visit the exhibition to explore opportunities, expand the network of business relations, obtain opportunities for cooperation, build business partnerships and view inspiring success stories. Those who wish to participate can register through the exhibition’s website
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